The ROI of LinkedIn, according to 4 CEOs

The ROI of LinkedIn, according to 4 CEOs

Dan Di Federico

Jun 4, 2025


Corporate leaders should observe Founder CEOs.

Specifically, how to lead a marketing strategy in 2023. And I don’t mean its operations.

Founder CEOs are the face of the brand and its primary marketing channel. They prioritize content creation as a core responsibility.

Yes, this has always been the case for hungry founders. But today, it's not out of necessity, or a lack of organizational maturity.

It's due to the return on investment.

Founders understand that customer channels have shifted; from brands to people.

They've also changed how marketing is measured, and as a result, are attributing significant revenue to their social media activity.

Here are 4 CEOs who are vocal about social media ROI.


Adam Robinson - CEO, Retention.com



Chris Walker - CEO, Refine Labs


Sam Jacobs - CEO, Pavilion



Andy Byrne - CEO, Clari


We provide corporate executives with 4 long-form LinkedIn posts per month, derived from a short call.

This isn't personal branding

This is leadership marketing

A go-to-market strategy for executives
and their firms.

This isn't personal branding

This is leadership marketing

A go-to-market strategy for executives
and their firms.

This isn't personal branding

This is leadership marketing

A go-to-market strategy for executives and their firms.