Corporate leaders should observe Founder CEOs.
Specifically, how to lead a marketing strategy in 2023. And I don’t mean its operations.
Founder CEOs are the face of the brand and its primary marketing channel. They prioritize content creation as a core responsibility.
Yes, this has always been the case for hungry founders. But today, it's not out of necessity, or a lack of organizational maturity.
It's due to the return on investment.
Founders understand that customer channels have shifted; from brands to people.
They've also changed how marketing is measured, and as a result, are attributing significant revenue to their social media activity.
Here are 4 CEOs who are vocal about social media ROI.




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